CVs & Resumes, LinkedIn, Business Profiles & Public Speaking Ideas
Have a speaking engagement – short talk? presentation? even a job interview? Starting out is always an opportunity to immediately draw your audience in. Not many do it well. Even TEDx speakers. This one does it well. Notice the first 40 seconds. She starts with a question. She identifies with her audience. She gives specific … Read more
👉 “Uneasy” “irritable” “restless” “tired” – if you feel like this at work, this may be for you. Especially if you’ve been ‘in the trenches’ for 25 or 30 years now. In this post series, I’m detailing the way out. Two weeks back I wrote a piece detailing Step #1 of what you need to … Read more
👉 Okay, so IF you’re around 50, you may have a problem: wanting to leave the corporate mothership (or even being subtly elbowed out). But where to? To do what? For who? Those questions can stall you. Last week I wrote a piece detailing Step #1 of what you need to do to make the … Read more
👉 Should you share your age on your CV / resume, if you’re on the wrong side of 45 or 50? In fear of “ageism” you could try to hide your age. Should you? Dunno… trying to hide it doesn’t sit well with me. If the employer / recruiter is ageist, they’ll figure it out … Read more
👉 LATE IN YOUR CAREER? Here’s 1 good idea of a series of good ideas for you if: 1) you’re around 50, 2) are facing a change at work and 3) want to keep yourself sought after for your immense experience, skills, knowledge. 😎 Here’s the thing – you go on in your career, year after … Read more
👉 I get lot’s of questions about having an “ATS” CV / resume. Which means a CV that works well with Applicant Tracking Systems – software / bots that scan your CV to figure out if you match a job ad. I have two things to say about this: ➤ 1) have two CVs/resumes. One … Read more
It’s all just a blur. Y’know, all that information that comes at you daily – via email, social media, Internet? So, how do you reach your prospect? With a message that is in their immediate interest. So, here’s the trick to that. Say you’re selling a glue product. In your sales material you say… XYZ … Read more
Major positive impact. Tipping the scale in your favor. In a moment, sparking a ‘buy’ decision. That’s what the right testimonial can do – on your website, on your business card, on your business profile, on an advert. Here’s what this means. Here’s why it works. An Example First, here’s an example – a testimonial … Read more
Very few small businesses do this. But for those that do, they get new business coming in from seemingly ‘nowhere’ every day. It’s easy to do. But it does require some writing, some organisation and scheduling. Here’s who this is for: Small businesses with small marketing budgets New businesses, just starting out with a few … Read more
Here’s a fact. Whatever you put in front of people – your CV or resume, a business profile, a presentation – if you want it to make an impact it must do two things. Minimum. It must communicate clearly and concisely. Which means state clearly what you’re offering and to whom. It must immediately provide … Read more
👉 ARE YOU OVER 50 AND FACING A JOB-SEARCH CRISIS? (Step #1) I’m going to be writing a series of short steps to help you. Just know: there’s no quick, magic-fix. Some fresh thinking will be required. And perhaps uncomfortable actions. But a crisis is never comfortable anyway. Hopefully this will help you. STEP #1: You … Read more
👉 MAKE YOUR CV FUTURE FOCUSSED – you want to appeal to the NEXT employer, not just dumping your past on them. You want to give them what THEY’RE looking for. Here’s 1 easier way to do this (easier than spending hours overhauling your entire CV for every job you apply for): Start your CV … Read more
👉 A SHOCKING STORY. No, I don’t have one for you, but I do recommend it. For what? As a way to start your next talk. I have a short talk tonight on the topic of controlling one’s temper. I’m starting with a story. Actually, I’m starting with the most shocking part of the story. … Read more
Job hunting and CV writing idea: 👉map the landscape.👈 What does it mean? Ask yourself and research these questions: what businesses hire people with my skills in my area? what could I do for them? what are their needs? who knows people in those businesses– who could introduce me? When you narrow your search down … Read more
How to end a talk or presentation so that people remember – try this, say: “So… what’s the lesson?” In a talk, saying that is like putting up a flag or snapping your fingers. It commands attention. It says: “okay, here are the highlights, here’s what to remember.” Then you go on to share the … Read more
Public speaking idea: grab attention 💥 in your next talk / speech / presentation❗️ How? Try a question. Like this, perhaps: ➤ “How did XYZ (Pty) Ltd go from R3m in losses through chaos and waste… to a R500k profit in 1 year? And doing so by only spending R50k and by cutting no jobs?” … Read more
When giving a talk, speech or presentation (#publicspeaking ), too many start with… “um… can you hear me at the back there?” or on Zoom… “hi, can everyone hear me?” Dunno. It’s weak. Fact is, they probably can hear you. Rather start with something more like this: “In the next 5 minutes, you’re going to discover…” … Read more
👉 UNSUCCESSFUL JOB INTERVIEW? Watch this. Sweet revenge on the heartless, lying, dishonest and arrogant recruiters and HR people out there! This one’s for all the unsuccessful interviewees heading home with their heads down tonight! You need some comic relief. (Warning: bad word toward the end.)
How to end a talk or presentation so that people remember: try this: “So… what’s the lesson?” In a talk, saying that is like putting up a flag or snapping your fingers. It commands attention. It says: “okay, here are the highlights, here’s what to remember.” Then you go on to share the 3 key … Read more