How to End a Talk So that People Remember

How to end a talk or presentation so that people remember: try this:

“So… what’s the lesson?”

In a talk, saying that is like putting up a flag or snapping your fingers. It commands attention. It says:

“okay, here are the highlights, here’s what to remember.”

Then you go on to share the 3 key points you shared. And you share what you want your audience to do with that info.