CVs & Resumes, LinkedIn, Business Profiles & Public Speaking Ideas
It’s all just a blur. Y’know, all that information that comes at you daily – via email, social media, Internet? So, how do you reach your prospect? With a message that is in their immediate interest. So, here’s the trick to that. Say you’re selling a glue product. In your sales material you say… XYZ … Read more
Major positive impact. Tipping the scale in your favor. In a moment, sparking a ‘buy’ decision. That’s what the right testimonial can do – on your website, on your business card, on your business profile, on an advert. Here’s what this means. Here’s why it works. An Example First, here’s an example – a testimonial … Read more
Very few small businesses do this. But for those that do, they get new business coming in from seemingly ‘nowhere’ every day. It’s easy to do. But it does require some writing, some organisation and scheduling. Here’s who this is for: Small businesses with small marketing budgets New businesses, just starting out with a few … Read more
Here’s a fact. Whatever you put in front of people – your CV or resume, a business profile, a presentation – if you want it to make an impact it must do two things. Minimum. It must communicate clearly and concisely. Which means state clearly what you’re offering and to whom. It must immediately provide … Read more